- Halpern adds many posts about his books, often using the multiple tool so that viewers can see the pages inside. This is a good way or promoting and making followers feel as though they are getting a deeper insight.
- There is a link to his books in the bio, making it easy to access and purchase them.
- Advertises for work/jobs on his instagram, making the position open to everyone and less exclusive.
- Evidence of competitions he has entered as well as encouraging his followers to partake, very involved and inclusive. this is also evident in the posts he does concerning talks and activities that are related to his practice and happening soon. See the image below of him at magnum looking at contact sheets as well as images of him attending another nhotogprhaers talk.
- I really enjoy that he posts more personal and private images alongside his work. The images of the women stood against the blue tinted building is a birthday post to a close friend but it doesn’t feel out of place.
- His instagram also illustrates the range of his work, as he posts his more preferred practice and typical images next to more commercial and commissioned pieces.
Overall I enjoy the combination of mixed work, illustrating a professional but also less formal take on the photographic instagram. I also like the use of the multiple image tool so you can present a theme or specific shoot and I have done this in my posts.
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