Instagram Takeover Research

What is an Instagram Takeover? An instagram takeover is getting someone else to take over your account for a designated amount of time (can be an hour, a day or week) and allowing them to create posts, stories and respond to followers. This is most commonly done by big brands, who use influencers to promote …

Mark Power (@marktpower) – Instagram Reflection

Bio is concise and informative with link below to his website and shop as he’s currently promoting a book sale. He promotes his books with scans and product shots, informing viewers what the subject matter was . More personal approach to selling photographic work. He uses the multiple tool to illustrate the sheer size of …

Lina Scheynius (@linascheynius) – Instagram Reflection

Link to most recent work and book is available in bio, easy access for followers and those interested. Multiple tool used in many posts, specifically with images from her book, allowing followers to take a closer look at what inside. Profile is full of variation: images taken at fashion week and commissioned alongside posts found …

Ian Howorth (@ihoworth) – Instagram Reflection

Howorth has clear highlights, which show his features in magazines as well as images from his book. There is also evidence of his Q and A’s which are quite regular, allowing viewers to find out about how he creates his images and help them with theirs. Very active on social media, posts once a day, …

Louis Bever (@louisbever) – Instagram Reflection

Enjoy the hand drawn profile image, adds a playfulness and immediately gives us an indication to him as a person. It also feels professional. His website is in the bio so easy to access and view. Bever is very active, posting once every two days and constantly on his story, normally behind the scenes of …

Sam Wright (@_sam_wright_photo) – Instagram Reflection

Bio is clear and concise, tells us where Sam is based and his website is directly beneath making it easy to access if we wish to see more work. He has a layout which he follows with all his posts, they all have a white mount surrounding them, which looks professional and gives more freedom …

Gregory Halpern (@gregoryhalpern) – Instagram Reflection

Halpern adds many posts about his books, often using the multiple tool so that viewers can see the pages inside. This is a good way or promoting and making followers feel as though they are getting a deeper insight. There is a link to his books in the bio, making it easy to access and …

Isa Genzken ‘Window’ (2020) at Hauser and Wirth – Press Release Reflection

Upon attending the gallery I was given an A4 sheet stapled containing information on the artwork I was viewing. The press release is simplistic in its layout, and reads like a word document as oppose to something more creative. However, this perhaps works well with the work as it feel very quiet and speaks for …

Deutsche Borshe Prize 2020 at The Photographers Gallery – Press Release Reflection

The A5 booklets were by the front desk on arrival, and each had a different cover of choice, each depicting one of the artists in the exhibition. There was also the choice to select one with all four artists images squared together. The initial choice in itself is a great way to encourage people in …

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